When GameStop comes to you asking for brand work, you jump at the chance, especially if the plan is to disregard “stonks” entirely. We made these spots entirely in the voice of gamers. These caused such a splash that Redditors were arguing over whether they were real or not until one user found the unlisted spots on Gamestop’s YouTube page. I’ve never been more proud.

Press: Ad Age, Ads of the World

How do you get to the point where GameStop trusts you enough to put a dead grandma joke in a brand spot? By making some of their highest-performing banners ever. Check out the final banners below, and our insane 3 concept intro.