I spent part of my summer as a production intern for Good Dog Media, a private media company that does small interviews, ads, and sponsored content for brands like eHow and Arm and Hammer.
The Challenge: Attract new eHow users.
The Strategy: Create a delicious and visually striking segment that new users would have to click on.
The Execution: The most delicious how-to I've ever been a part of.
The Success: This video ended up making it on eHow's greatest hits page, garnering over 12M hits and 200k+ shares to date!
The Challenge: Create a spooky Halloween how-to video to delight eHow users.
The Strategy: Lean in to eHow's quirky/weird side with an unconventional how-to video.
The Execution: The weirdest video I've ever been a part of making.
The Challenge: Compete with online publications and homemaking blogs by creating a how-to video that will attract users with its practicality and low barrier of entry.
The Strategy: Create a how-to video displaying how to make homemade soap with 4 ingredients.
The Execution: The easiest, best smelling soap on the planet.
The Challenge: Compete with online blogs that already have how-to sections on homemade halloween costumes, while also attracting new users.
The Strategy: Create the easiest last minute costume we can, while also having a pet dress up option for maximum cute factor.
The Execution: A wind-up doll costume that will delight any last minute trick-or-treator or dog lover!
The Challenge: Remind a new generation of potential customers about the multiple uses of Arm and Hammer baking soda.
The Strategy: Create a series of how-to videos displaying how Arm and Hammer can positively affect the daily life of the user.
The Execution: A multi-part series presented by eHow displaying the uses of Arm and Hammer from bug bites to appliance sanitation.